---
title: What is AMP and how does it work?
description: AMP helps you scale your template content population to the next level.
---

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1. [Knowledge Center Home](https://support.maxadesigns.com/knowledge?hsLang=en)
2. [Design Customization](https://support.maxadesigns.com/knowledge/design-customization?hsLang=en)
3. [Automated Marketing Packages (AMP)](https://support.maxadesigns.com/knowledge/design-customization?hsLang=en#automated-marketing-packages-amp)

# What is AMP and how does it work?

## AMP helps you scale your template content population to the next level.

**Automated Marketing Packages (AMP):**  
This tool integrates with the MLS to automatically generate and populate updated listing information into a package of templates. Once a listing status is updated in the MLS, you'll receive a notification that a package related to that listing status is ready for you to view and share, print, download, or post.

It's a quicker alternative to manually opening one template at a time and populating information individually. Let AMP do it for you!

 

There are two types of packages

- **Listing Packages:** These include property-related templates automatically populated with the user's listings pulled directly from the MLS. When a status is updated in the MLS, our system triggers the corresponding package of templates.
- **Company Packages:** These are not tied to listings and can include content such as testimonials, new agent announcements, recruiting, holidays, and more!

- [Getting Started](https://support.maxadesigns.com/knowledge/getting-started?hsLang=en#main-content)

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    - [Editing Designs](https://support.maxadesigns.com/knowledge/design-customization?hsLang=en#editing-designs)
    - [Automated Marketing Packages (AMP)](https://support.maxadesigns.com/knowledge/design-customization?hsLang=en#automated-marketing-packages-amp)
    - [Managing MLS Info](https://support.maxadesigns.com/knowledge/design-customization?hsLang=en#managing-mls-info)
    - [HTML & Email Marketing](https://support.maxadesigns.com/knowledge/design-customization?hsLang=en#html-email-marketing)
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    - [AI Features](https://support.maxadesigns.com/knowledge/design-customization?hsLang=en#ai-features)
- [Print & Mailing List Tool ](https://support.maxadesigns.com/knowledge/print-mailing-list-tool?hsLang=en#main-content)

    - [Downloading](https://support.maxadesigns.com/knowledge/print-mailing-list-tool?hsLang=en#downloading)
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- [Still Need Help?](https://support.maxadesigns.com/knowledge/still-need-help?hsLang=en)

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